HOOPlife is a multi-national corporation headquartered in Los Angeles with a business strategy centered on international brand management and global cross-border distribution. Currently, we have established branches in New York, Hong Kong and Singapore, complete with storage and operation centers that offer a comprehensive range of consumer services for both consumers and brand owners in the United States, Southeast Asia, and China.


  • Established

    Hooplife was established in June and became the first cross-border trade company to have a C2C model.

  • Partnered with Mead Johnson

    Hooplife became Mead Johnson’s largest cross-border sales channel

  • Exclusive Agent of Mead Johnson

    Hooplife became the exclusive agent of Mead Johnson’s products worldwide

  • B2B Expansion

    Hooplife became a cross-border exclusive agency for more brands and began conducting B2B operations.

  • C2C Initiative

    Hooplife partnered Reckitt Benckiser and Unilever, to set up a C2C digital operation management system that conducts TP and B2C operations.

  • Southeast Asia Expansion

    Hooplife further expanded its Southeast Asian operations and became the exclusive cross-border omnichannel partner of Reckitt Benckiser in the region.

    We also cooperated with over forty brands worldwide and became exclusive agents of sixteen of these brands.

  • C2C Dominance

    Hooplife grew to have the largest C2C network in China. We invest and develop cross-border brands to become an omnichannel one-stop solution provider.

  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022


A few years ago, my friends in China began seeking safe health supplements for their children and guidance on obtaining these products. As a mother, I shared the aspiration that our children grow up in a healthy environment. This desire to make a positive impact on children’s health and well-being led to the inception of HOOPlife.

HOOPlife’s core focus revolves around facilitating the cross-border export of renowned US brands to China and Southeast Asia, offering comprehensive brand management and B2B2C distribution services. Over these past years, we’ve successfully introduced numerous American brands to China, including MeadJohnson, Olly, and The Laundress, among others. Notably, OLLY emerged as one of the top five vitamin products on T-Mall within the first year of exporting to China.

My heartfelt gratitude goes to my dedicated team for their tireless efforts and unwavering commitment to Hoop’s culture. They consistently provide exceptional service and personalized attention to our customers. I’d also like to express my appreciation to our customers for their continued support. We eagerly anticipate being here for you, delivering earnest and dedicated service.

HoopLife is resolutely devoted to serving you with the utmost sincerity, and we persist in our pursuit of excellence to best serve our customers.


At HOOPlife, we understand the importance of being a socially responsible corporation, and we strive to
make a positive impact on the communities in which we operate. Our corporate social responsibility (CSR)
initiatives are centered on the following areas:

Environmental Sustainability
Environmental Sustainability

We are committed to reducing our carbon footprint and promoting sustainability in all aspects of our operations. We are constantly exploring innovative ways to minimize waste and conserve resources, and we strive to collaborate with partners who share our values.

Community Involvement
Community Involvement

We believe in giving back to the communities in which we operate. Through partnerships with local organizations and charities, we support initiatives that promote education, health, and social welfare.

Employee Well-Being
Employee Well-Being

Our employees are our most asset, and we believe in creating a positive and supportive work environment that fosters growth, development, and well-being. We provide our employees with opportunities for professional and personal growth, and we are committed to promoting work-life balance.

Ethical Business Practices
Ethical Business Practices

At HOOPlife, we conduct our business with the highest standards of ethics and integrity. We believe in transparency, honesty, and accountability, and we strive to build trust with our stakeholders through our actions and behaviours.



As the headquarters of HOOPlife, the Los Angeles branch plays a critical role in exploring high-quality brand resources and operating C2C channels. We provide incubation strategies and comprehensive solutions to brands, covering over 30% of the Asian community in the United States, and our efforts have been widely recognized.

Our team in Los Angeles is dedicated to identifying and promoting top-quality brands, creating innovative marketing campaigns, and providing exceptional customer service to our community. We believe in nurturing and supporting our brands to help them grow and thrive in today’s competitive market. Our commitment to excellence has enabled us to build strong partnerships with our clients and establish a reputation as a leading brand management company in the industry.

OUR EXPERTISEPositive Hooplife Corp


Xiamen Yiquan Technology Co., LTD., established in 2020, is the China branch of HOOPlife and the main driving force behind the company’s omnichannel distribution strategy. We provide comprehensive and seamless brand management and e-commerce operations for our clients in the Chinese market.

Leveraging our partnerships with several major operating platforms such as T-mall, Jingdong, and TikTok, we provide a diverse range of services that cater to our clients’ specific needs. Our expertise includes omnichannel promotion, new media operations, influencer marketing, customer service, and logistics and supply chain management.

OUR EXPERTISEPositive Hooplife Corp

Southeast Asia

Since its inception in 2021, HOOPlife’s Southeast Asia Branch has played a vital role in expanding omnichannel distribution in emerging markets. Our products cover most main online channels and are available through offline retail stores in seven countries across Southeast Asia. This C2C channel connects to customers in Vietnam, Thailand, Singapore, Myanmar, Malaysia, Philippines, and Cambodia, providing them with access to our wide range of high-quality products and services.

Our team in Southeast Asia is dedicated to delivering exceptional customer service and providing our customers with the best possible shopping experience. We are committed to expanding our presence in emerging markets and helping our customers lead healthier and happier lives through our products and services.

OUR EXPERTISEPositive Hooplife Corp

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